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What will your last 10 years look like?
This is the latest campaign from the Canadian Heart and Stroke Foundation. They ask the public one simple question: “What will your last 10 years look like?” Heart and Stroke Foundation: “Although...
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Clumsy artwork works well in these Alzheimer’s ads
The artwork is clumsy. And freaky. And without the copy no one would guess the cause. But the combination of artwork and copy works very well. What do you think? The ad is from Projeto Lembrar, a...
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Storytelling: Not so long ago we called it oral history #ListeningIsAnActOfLove
For a non-American, it was a pleasant experience to discover StoryCorps. I found this animated storytelling on Vimeo recently. And found out that StoryCorps started recording stories long before it...
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The best topical ad of the year is made from chocolate. And is about Alzheimer.
It’s the Sinterklaas celebration today in the Netherlands [Wikipedia]. And one of the traditional gifts is his figure made from chocolate. The Dutch Alzheimer Foundation came with a very special...
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Remember
“So what shall we talk about at the present? How good it is.” This short film from Director Eliot Rausch is an amazing and heartbreaking piece of work about the early stages of Alzheimer’s disease....
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Alzheimer’s patients as news editors
This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease. Alzheimer’s patients were asked what the latest news is they can remember. Agency...
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A Marriage to Remember
This intimate portrait is about Pam White. At the age of 61 she was given a diagnosis of early-onset Alzheimer’s disease. She had a fine and good life with her husband and three children. Filmmaker...
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Zeitgeist 2014: An Alzheimer’s Year In Review
How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December...
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Merry Easter!
This ad topical on Christmas is from the Alzheimer Association of Israel. An idea like the Dutch Alzheimer Foundation did last year. The scene in this campaign is not so rare. Alzheimer disease has...
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Alzheimer’s Research UK wants you to share this film about an orange
There is actually just one message in this new campaign video from Alzheimer’s Research UK. It is about the claim that dementia is just an inevitable part of ageing. This claim is canceled out by a...
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Simplified Stories to slow down the progress of dementia
This is the case study from the latest campaign from the Alzheimer League Flanders. It is the first organization to be in this area with the idea of Simplified Stories. These are books and novels...
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What happens if Santa gets dementia?
This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy...
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People with early-onset dementia recorded their finest memories
This new campaign from the Flemish Alzheimer’s League is actually a recording and transmitting device for people with early-onset dementia. They launched a special website named Ikbenernog (I’m still...
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